Elan Miller

Okay, fair question. I'm Elan, a brand strategist and creative director. I work with fast-growing technology companies & venture funds through my studio Off-Menu.

Lately, I've been obsessed with how the playbook for winning on the internet is changing, and what it means to stand out in a world evolving faster than a VC can say "AI-native."

What I've found is that story is the best tool to make that happen. Because people don't crave design, they crave stories. And while there are a ton of agencies that can give you a glow-up or make you look cool, cool doesn't convert. A compelling story does.

Glad you asked, because I can nerd out on this stuff all day.

High level, it's a distinctive, aspirational, culturally relevant point of view that's rooted in people's real emotional needs. In other words: a why that makes the world care.

If you have that POV as your foundation, everything else flows from there. Your brand, your product strategy, the way you talk and who you hire all emerge organically.

Coming in with the hardball! Fair enough.

I co-founded Glimpse (backed by Google and First Round Capital), led product at Shoptiques (YC), and built an in-house consultancy at Twitter. I've felt that pressure to break through. I understand what you need, and just as importantly, what you don't.

I get obsessed with your business, diving deeper and searching wider to unlock a "why" that earns attention and rewires your company for growth. Then I use it to create design that cuts through the noise.

And I'll get there, no matter how many territories or revisions or post-its on the wall it takes. Want receipts? Check out some of my work.

I do two things, and I do them well:

There are six inflection points when POV becomes your competitive advantage:

A lot, actually. Classic over thinker.

Ask AI about me.