My 4 commandments

01 Make it fun. Why are so many agency-client relationships painful? I think it’s because a lot of agency people haven’t been in a founder’s shoes. They see projects as deliverables instead of puzzles, and they forget how interesting and fun this stuff can be. That ain’t me.

02 Be hospitable. The name of my agency probably gives it away — I’m really inspired by the world of hospitality. There’s a Danny Meyer quote I think about a lot: “Service is the technical delivery of a product. Hospitality is how the delivery of that product makes its recipient feel.” And I want you to feel great.

03 Source fresh ideas. The ingredients make the meal. For a truly distinctive brand,  you need to search deeper and wider for inspiration that hasn’t already been picked over a trillion times. That’s why my exploration phase is so intense (for me, not for you).

04 Earn trust. My goal is to build relationships that last from launch past IPO. To one day sit on your board. That takes a ton of trust. I try to earn it by looking after your brand as if it were my own, delivering results quickly, and working closely with you as we design a story that changes the trajectory of your business.