Dudes Factory: A unique laboratory that allows visitors to consume, deconstruct and experiment with art and design – a space for design junkies, illustration appreciators, graphic art obsessives and experimentalists alike.
Posts tagged experiment
“Have an idea for a startup? Don’t launch a company, launch an experiment.” - @vacanti
Vin, from Yipit, wrote a great post suggesting entrepreneurs launch an experiment to prove their assumptions, before spending the cash and time building a product, a la the lean startup movement.
He had an idea, spent one day coding it (instead of six months), to realize consumers maybe weren’t so interested in that idea, so he could move on to the next. Eventually, his Yipit experiment tested well, and the rest is history.
At Phoundit, we have a similar mentality. It’s tricky to redesign lost & found.
Experiment - fail or validate - build. That’s the cycle. We’re always experimenting. Most importantly— we’re always moving. Because that’s the only way to solve big problems, after all.
So we were curious,
Are finders really keepers?
We dropped 100 stamped envelopes across New York City, with my name and address - at coffee shops, bars, street corners, all over the place! All a finder had to do was drop the found envelope in the closest mailbox. Nothing more, nothing less.

I was pleasantly surprised when 57 of them were returned to me. While this wasn’t the most scientific of experiments, I learned:
If made easy and actionable, quite a few people return what they find.
So that was an interesting insight. It was time run another social experiment. Like I said, we’re always experimenting - we’re just that curious.
Vin makes a great point - starting a company is scary. But when it’s an experiment, what do you have to lose?
*Thanks to my boy Alex Green for his help on this project
Source phoundit.com
