Still Hungry, Still Foolish

(Photo credit: Joe Bertino @jjbert) 

Whether walking down Bedford or Bleecker, I’ve been observing an extreme number of people with their iPhones in-hand versus hidden inside their jean pockets.

Originally, Steve Jobs and the Apple team designed the iPod (both the Mini and Nano) to rest within the inside pocket. Smart, I agree. But lately, I can’t help but to think the iPhone is deliberately being designed to sit in the palm versus the pocket. And I don’t feel like this is by accident.

Let’s be honest guys, it’s extremely uncomfortable to walk the streets with a bulging iPhone in your pants. Not only is it not comfortable, but also totally awkward. It even stains your jeans (see above). More and more people carry their phones in-hand, even if they aren’t engaging with them. While this is great for Apple, I see an interesting innovation challenge. 

Which fashion brand will to step up to the plate and design for change?

There’s an interesting opportunity for a brand targeting hip technology nerds to design a better pair of jeans, made for the iPhone. 

If your brand is truly innovating from the inside-out, why isn’t your R&D team all over this cultural white space?

Jobs designed the shuffle for your jeans. Now it’s your turn to design the jeans for the iPhone.