For the last 10 years I’ve dedicated my career to helping entrepreneurs and business leaders understand their customers and leverage those insights to create products that change the world.
I believe a compelling narrative that communicates why you exist, for whom, and how your solution 10x better is the most powerful way to align your team and position them for success.
I bridge the gap between strategy & execution with an array of different experiences that include building my own venture-backed company, scaling teams to product-market fit, and working at world-class agencies like Redscout and Undercurrent.
1. USER RESEARCH
Build something people love. I design, run, and manage user research to uncover unique insights along the customer journey.
2. BRAND STRATEGY
Look at your business through a new lens. I translate the insights from research into a company narrative that aligns your team around what you’re building, for whom, why and how.
3. DESIGN SPRINTS
Test before you invest. I specialize in rapidly testing assumptions to ensure your team is focused on the right priorities when the stakes are high.
4. CREATIVE EXECUTION
Growth is all about connecting-the-dots. I help companies bring their strategy to life through every touchpoint of the user experience - from marketing and branding to product management and experience design.
5. ORGANIZATIONAL DESIGN
Your process is your product. I help your team define KPIs (Key Performance Indicators), institute best hiring/onboarding practices, and implement OKRs (Objectives and Key Results) to align your team with a set of shared goals over a monthly, quarterly, & yearly time horizon.
START WITH WHY
People don't buy what you do; they buy why you do it.
BEHAVIOR CHANGE REQUIRES A 10X VALUE PROP
A good product isn't enough...getting someone to try something new requires a ridiculously compelling brand promise.
DESIGN IS MORE THAN WHAT IT LOOKS LIKE; IT’S HOW IT WORKS
90% of design is the ability to articulate, define and understand the problem.