Elan is a student of human behavior.

He specializes in helping companies identify their best customers and the triggers that compel them to visit your site, try your product, and ultimately recommend it to their friends.  

Elan consults for a variety of early stage startups and more established companies at Midnight. He previously worked at studios like Redscout and Undercurrent, before starting his own startup backed by investors like GV, First Round Capital, and Sherpa Ventures.